Premium

Marketing term indicating higher quality. No defined standard. Look for specific indicators (GSM, cotton variety) instead.

Premium is a marketing term suggesting higher quality - but with no defined standard or certification.

What It Should Mean

Genuine premium towels typically have:

  • Higher GSM (600+)
  • Long-staple cotton (Egyptian, Turkish, Pima)
  • Quality construction (ring-spun, combed)
  • Better finishing
  • Higher price

The Problem

"Premium" is unregulated. Any manufacturer can claim it. A £15 "premium" towel isn't genuinely premium.

Better Indicators

Instead of "premium," look for:

  • Specific GSM (measurable)
  • Cotton variety (Egyptian, Turkish, Pima, Supima)
  • Processing (ring-spun, combed)
  • Price (genuine premium costs more)

Genuine Premium

Real premium towels:

  • Cost £30-60+ per bath towel
  • Specify materials in detail
  • Come from reputable brands
  • Feel noticeably superior

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